Make
Music
Hartford
Make Music Day is an annual event that takes place in various cities around the states. Starting in Washington DC, the intent is to have live music performance be more accepted in public spaces. This was the second year Hartford took part and The Greater Hartford Arts Council was overwhelmed by the continued support of their committee and volunteer staff.
We were approached by the council to discuss creating a body of work about these very people - the folks behind the scenes that make things happen. Over the course of 6 weeks, we had discussions with each person to be photographed and we determined together how they were to best be conveyed given their role helping Make Music Hartford a reality.
"Our ideation process was made so much easier due to Mike’s active listening which made this a true collaboration. From brainstorming to execution, his approach was always to be authentic to our subjects and focus on storytelling. This was a different type of campaign for us and the engagement was some of the highest the Arts Council has seen. The entire project served as a microcosm of what it's like to be involved in the Hartford community - these portraits illuminated how connected we are through the arts.”
-Dan Deutsch, Marketing and Communications Manager, Greater Hartford Arts Council